Hugo Briatta

Hugo Briatta, Champion de France et d’Europe de VTT XC Eliminator remporte le général de la Coupe du Monde XCE à bord de ses Duke Lucky Jack 6TERS 🔥

📸 City Mountainbike

[XC World Cup – Final]

[XC World Cup – Final]
Thanks to all of our Duke athletes who shine at the last round of XC World Cup at Snowshoe (USA):
Pauline Ferrand-Prevot 1ère Elite (et 3è du général)
Jordan Sarrou 8è Elite (et 5è du général)
Jens Schuermans 11è Elite (et 13è du général)
Caroline Bohé – page 4è Espoir (et 9è du général)
Mathis Azzaro
Thomas Bonnet

Photos: Thomas Maheux Kéno Derleyn @mdelormephoto

[Championne du Monde XC 2019]

Quelle course! Quelle performance!
BRAVO Pauline Ferrand-Prevot

Pauline roule sur #DUKE #LuckyJack 6TERS couleur custom rose fuschia

Photos: Vélo Vert UCI Mountain Bike

We are XCE World Champion

We are XCE World Champion again thanks to @titouanperringanier ! 4 pairs of Duke Lucky Jack 6TERS on the XCE Worlds podiums 🔥

🏁 Pauline Ferrand-Prevot 5th in Les Gets!

🏁 Pauline Ferrand-Prevot 5th in Les Gets!
PFP is taking 5th place this afternoon at the Gets Mountain Bike World Cup … for its first official release in Duke Lucky Jack 6TERS wheels! 🔥

Our Philosophy


DUKE is our brand of top performance custom-built wheels: DUKE evokes and concentrates our passion our experience and all the very latest technology found in performance cycling. Through DUKE we offer you a truly new cycling experience, whatever your cycling discipline or disciplines. Based on the most stringent race-level specifications our products will enable you to go further and faster with style.

(made in france)

Competence. Experience. Passion. The principal components of DUKE brand’s ADN. Initially imagined, then designed and developed in France, our products want, above all, to be the best because your complete satisfaction is our ambition. Our R & D department listens to what you want, whether you be a sportive, fun or pro rider. At the forefront of wheel and hub technology, we are continually researching new ways of improving and perfecting our range of products.


At DUKE, we do not compromise on the quality of our products. We only use the highest possible specification and most technically-advanced materials available. We take extra care in selecting our suppliers and partners. Every detail counts and we go to every length to provide you with exceptional and exclusive products, manufactured to our strict criteria.



When you buy a DUKE wheel it’s the guarantee that you are buying a wheel that is perfectly adapted to your needs. A wheel specifically-made to your requirements, and not a mass-produced standard factory wheel that does not necessarily “tick all your boxes.” Because at DUKE we hand build wheels to order, our technical advisers will establish your requirements, and based on those criteria will build the wheel that best satisfies your needs. Our workshop in the Vendée département in Northwest France enables us, like our wheels, to be reactive. And, should you want, we will custom your wheels to include customised decals, spoke and spoke nipple colours and even valve colours, everything is possible!

(french touch)

We attach the greatest importance to the quality of our products. Our objective is clear and unequivocal: your full and entire satisfaction. At DUKE, we guarantee you “French” quality products and service, precise wheel building and delivery times, at reasonable prices. All our products are designed “in-house”, this allows us to best control production and to reply to our own rigorous criteria and quality control standards.


We do our utmost, and go to every length, to provide you with the best possible service. Our Customer Service team is on hand to answer your questions and to provide you with the comprehensive personal service that you expect in respect to your DUKE wheels and accessories. Attentive in providing you a constant and reliable service, our technical advisers are on hand to assist you in the event of a problem with your equipment and this, as soon as practicably possible, (within a maximum of 10 days).

The Team

Philippe – PD-G

Philippe – PD-G

Le Boss

Philippe Jacquinet is the CEO of JP Racing Bike 1. In creating the Duke brand, Philippe has realised his ambition: to custom build components specific to the requirements of the cyclist and their individual style, controlling at every stage of production the manufacturing and build quality. Mechanical engineer, Philippe is also an avid cyclist in all its shapes and forms: road, MTB X-Country or Marathon, nothing scares him. Philippe will advise you, by e-mail or by telephone in your choice of material and will propose the solution best adapted to your needs.
When Philippe gets a chance to get out on his bike, it’s a Scott Spark MTB




Responsable SAV et technicien

Passionate about high precision mechanics and a perfectionist too, Julien excels when he’s manipulating his spoke key and tensiometer. You just need to watch him work, to watch his deft fingers and the wheel build becomes reality: it’s not just a technique, it’s also an art. Julien when out on his bike is a sensation-seeker, particularly in the steep hills.
Julien rides a Sobre Cash MTB and a Giant cyclo-x bikes.

Julien roule sur un VTT Sobre Cash




Ex-pro rider in the French Team Vendée MTB team, Willy works as fast as he pedals, an excellent quality for JPRB1. He still competes, as an amateur, not just in MTB, but road racing too. Willy’s also our stock manager overseeing everything from the receiving to the stock retrieval of the components that are used in the building of your wheels.
Willy rides a KTM Scarp.

Willy roule sur un vélo KTM : Scarp




David loves racing, anything from crits to XC marathons, David seconds Julien and Guillaume in their job. His racing experience makes him the expert in spoke lacing: he can build anything from an XC wheel that is the lightest wheel on the market to a track wheel for sprinters ready to support the type of punishment that powerful sprinters dish out. David rides Limaro (French brand) bikes.

David roule sur des vélos Limaro



Orders et Expertise

Victor’s our general handyman, he can do anything and everything from product handling and despatch to all web site. Victor can also advise you in your choice of product either by telephone or by e-mail.

Victor rides a Pivot MTB and a Sobre Versatile gravel bike.

Victor roule sur un VTT Ritchey et un vélo de route Limaro



Administratif et Comptabilité

Élise looks after the company admin and accounts (and she’s not short of work!) with her legendary smile and good humour. In her spare time, she oversees her son’s training, he too is a passionate cyclist. She looks after her future champion!

Elise’s bike, when she has a moment, is a Rengg (French brand).

Duke – Racing Wheels


It is with the utmost rigour that we have selected our manufacturing partners. Our Quality Control criteria are strict. We use only, highest quality carbon fibres and aeronautical quality aluminium.
We develop our own carbon rims, they are manufactured from our own proprietary moulds.
Our Duke MadMax hubs are entirely manufactured in France (except for the bearings). From the machining of aluminium blocks to the weaving of the carbon fibres, from the anodising to the laser etching, every process in the manufacture of our MadMax hubs is performed in the Northwest of France. MORE...


To offer you the most technically advanced products, we initially imagine, conceive and design all our products in our premises in the Vendée (Northwest France). Using the most advanced CAD technology, and industrial-grade-precision calculation tools to initially design the product prior to a prototype phase, that we further verify by a pre-production series for exhaustive testing. Testing is carried out by our own riders and sponsored athletes, subjecting the product to the constraints of real conditions including testing during racing. These trials enable us to make any adjustments to the product design to best reply to your expectations of reliable, technical material. MORE...


It is of the utmost importance to us here at DUKE to design and develop the best possible products for you. To achieve this, we test all our wheels in France in a dedicated laboratory. Prototypes, pre-production models and series rims are fully tested and pushed to their absolute limits. Every wheel and hub model is rigorously tested using a series of methods to ensure that they comply with our exacting standards before being released for general sale. Resistance to heat and intense braking for carbon rims, resistance to impacts and to torsional forces are also integrated into the testing programme. We are NOT satisfied just to reach the minimum required standards, we want to go further, much further. MORE...









Pensés, dessinés et développés en France, nos produits se veulent avant tout excellents pour vous satisfaire pleinement. Nous développons constamment de nouvelles technologies, novatrices et avant-gardistes dans nos locaux vendéens, non loin du Puy du Fou.





Chez DUKE, tout est étudié jusque dans les moindres détails pour vous proposer des jantes de qualité.





Le savoir-faire DUKE vise au perfectionnement du matériel haut de gamme : aucun compromis sur la qualité, les meilleurs services, des tarifs compétitifs et des délais de réalisation et livraison les plus justes, voici ce qui nous anime pour vous satisfaire au mieux.





Le savoir-faire DUKE vise au perfectionnement du matériel haut de gamme : aucun compromis sur la qualité, les meilleurs services, des tarifs compétitifs et des délais de réalisation et livraison les plus justes, voici ce qui nous anime pour vous satisfaire au mieux.



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